Ready to Use Semi-Permanent Color by Goldwell 120ML
Express vivid creativity on your pre-lightened hair with maximum versatility
ELUMEN PLAY HD MAX TECHNOLOGY
- Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle.
- Direct dyes designed to fade on tone.
SHINE AND CARE
- Provides outstanding color shine and brilliance.
- Boosts the health of the hair to make hair look like it's glowing.
Last up to 10-15 washes
Eraser packets remove any shade for a clean base
No developer required
Direction: Apply Elumen Play onto dry, clean hair with gloves on. When applying, saturate the hair with color for even results. Process for up to 20 minutes with heat or 30 minutes without heat. Rinse with warm water until water is clear. Using treatment, hair mask or leave- in conditioner as needed to maintain hair strand healthy.
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I use the RV, the VV, sometimes the BB, and the PK, and I think this is about the best direct dye since sliced bread. I use it in a bowl with a tint brush, on hair that I foil-highlight first and let it rest and deep condition for a day. I put it in dry hair, (just the highlights) and put on a plastic cap (for my pillowcase) and leave it overnight. If it's not dark enough, I might do it again. It's got amazing shine and is as close to permanent as I've ever seen-bleach barely even gets it out. Yes, it bleeds in the beginning-bathwater, towels, etc. If you've ever used direct dye before you know the drill, this is just what comes with it. But after the first day or two it's gone. It gives amazing color and shine, and lasts damn near forever. I can't imagine anyone giving this a bad review unless they're just not using it properly, and in that case you should have in done in a salon.
Love my summer hair!
Using this product is good if you are looking to commit to a colour especially. I've been going red for a while & I've never found a dye that hasn't faded like this. I can go months without doing a full dye, I can do only root touch ups unless I want to darken my lengths.
Impressed with the color turnout!
I am not a hair stylist but I am certainly a hair enthusiast. I have been getting my hair dyed crazy funky colours since the age of 14. I have used boxed products as a teen and since my 20's I have only had my hair professionally dyed. I have to say that Goldwell Elumen has been my all time favourite so far. I had a very vibrant purple put in my hair which stands out amazing against black. I have light blonde hair with black and the vibrant purple underneath with a edgy textured angle bob. Absolutely love the purple. I had the colour put in in May and the colour is still there. It has grown out and I actually had it redone due to that fact but the colour holds up. For month i used the elumen shampoo and leave in spray conditioner which helped with the longevity. No complaints here!