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Unlike most hair products, this one is very natural. It smells nice, it's neither a paste nor a gel, and it textures any hair the way you want no matter how thick or tough. Other products I've used have either made my hair super stiff (which results in the product flaking off and makes my head look like I just came out of a snowstorm) or just looked to obvious that I had product in my hair. This stuff is all I use now, and it makes your hair glimmer just the perfect amount and allows you to style it however you want without having to worry about it later.
Purchased for my husband and he loves it. Have been ordering for the last year or so! I also love it because his hair always looks amazing, never wet or greasy looking; salon style look everyday. I think my husband loves it too because he asks me to reorder when he runs low!
I wanted a product that wouldn't leave a trace, as I'm not trying to look greased down or anything. This is the perfect solution - great hold, little shine, little amount needed.
I’m currently growing my hair out and was looking for something to help tame it in the awkward in between stage. Other products were too firm of a hold, made my hair look slicked back, or did nothing. This product looks (and is) effortless, but puts in just enough hold to help keep the mane back.