This vibrant purple shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading and retains color.
The purple hue of this shampoo helps to neutralize brassy, yellow tones and restore hair to its former bright color. This amazing formula is made with Lemon Extract, which brightens and tones and highlights, eliminates buildup and imparts Vitamin C antioxidants. Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. This is a great toning shampoo for those beautiful gray tresses too!
- Brightens highlights
- Tones brassiness
- Helps nourish hair
- Safe for everyday use
- Conditioning formula
- Increases shine
- Improves elasticity
- Moisturizing lather
- Enhances volume
- Helps prevent breakage
- Apply to wet hair with massaging motion.
- Rinse thoroughly.
- For maximum benefits, leave lather on for 3 to 5 minutes.
I colored my hair an ashy blonde from dark brown, after 4 weeks it started going brassy a little. I saw this online and decided it couldn't hurt right? I'm 2 washes in and the brass is gone, beautiful ash is back and my hair is so soft and manageable. Definitely recommend to extend the life of your color.
I spray this in my hair before I get into a chlorine pool. I am a blonde and it keeps my hair from turning green eventually. It had been a miracle for my hair. I stay blonde all summer without a green tint!