Daily Violet Toning Shampoo & Conditioner
- Eliminates brassy tones to enhance blonde, gray and silver hair
- Features Advanced Brightening Technology to increase brightness by up to 80%
- Prevents oil buildup to reduce frequent washing
- Increases manageability by up to 20% after first use
- Formulated for daily color maintenance
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Where has this been all of my life?! I tried it for the first time about a year ago, and this is the only shampoo I will ever use. It brightens my hair and I even notice “new” color that I’ve never noticed before.
I love this shampoo! Keeps my blonde super ashy and cool toned and I get so many compliments on the tone of my hair. This is a much cheaper solution than getting your hair toned at a salon. I find it takes out all of the brassiness of my blonde highlights.
I love all Kenra products, and I recently put highlights into my hair and it’s been amazing for keeping my blonde bright and beautiful! I have coarse dry hair so I do not recommend this for every wash but every other to every third wash is perfect and doesn’t dry out your hair!
Love this! It’s definitely more brightening than “toning” but I have the entire brightening system in my shower! Typically purple shampoos are fairly drying but this entire line makes my hair soft and shiny! I love it.
I love this brand and their packaging! It is expensive but with this, you get what you pay for! Lasts me over a year and the smell is incredible! I see a noticeable difference in my hair and this keeps my platinum blonde platinum without the harsh drying that others leave you with!