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When I had red hair it was so hard to keep the color! But this shampoo was so good at not striping my color! It's not my favorite for softness but, I would just use a different conditioner for that! It's seriously the bomb! My color would last 2x longer when using this product!
Gentle on colored hair. Lathers well. Rinse and use daily conditioner. My hair dresser shared brands and recommended this for my hair.
I love the Redken Colour Extend Shampoo and Conditioner. Natural redheads don't take colour as well as other hair colurs so I find Redken helps me hold on to my colour longer.
Never have I used a better shampoo. Leaves my hair feeling amazing. Very long lasting.
I really like this product! The smell is pleasant and I believe it works better than the purple Redken color extend blondage. The shampoo itself is purple and it works nicely. I definitely recommend this product!