Pureology New Collection

L’Oréal-owned Pureology comes back not just with a new packaging but with an improved formulation that caters to all women with different hair types. Pureology has positioned itself as the brand that seriously cares for women’s hair when it was first introduced in 2001. Loreal acquired it in 2007 and improved a lot since then.

 It was then known for its sulfate-free products. Sulfate helps cleanse the dirt and oil on the hair and scalp but it has been avoided as it strips even the amount of oil that the hair needs to be moisturized enough. As Pureology relaunched this year, they proudly introduced their collection that are not just sulfate-free but also 100% vegan, paraben and mineral oil-free. Keeping its commitment to provide clean hair care without compromise.

What’s so special about Pureology?


Pureology Collection


Pureology keeps its promise in creating products that give the maximum result with the least consequences both for our planet and its people. Pureology is now concentrated to reduce water usage within its product. It also uses recyclable materials on all of its shampoo and conditioner containers. The refreshed brand collection also supports diversity and makes sure that no woman will have to adjust to the availability of products that they can use. Dyed or not, straight, thick, think, fine, coarse, Pureology has it all for you. 

Which Pureology product should I use?


Pureology Pure Volume Collection


Hydrate Collection provides superior moisture, irresistible softness and extraordinary color protection. It has xylose, sugar, and Vitamin E oil that protects the hair color from the damaging effects of hair styling. Its formula also contains UV protection and Vitamin E that protects the hair from distracting environmental factors. 

The Hydrate collection includes Pureology Hydrate Care Shampoo and Conditioner that is good for natural hair to thick hair that is dry, and color-treated. For your reference, we are talking about hair density here. A person with normal hair density has 100,000 hair strands while a person with thick hair has about 150,00 hair strands. Don’t confuse hair density with your hair diameter.

While the Pureology Hydrate Care Shampoo and Conditioner is for dry hair with normal to thick diameter, you should choose Pureology Hydrate Sheer Care Shampoo and Conditioner if you have fine hair. Fine hair refers to the hair strands with a small diameter. For reference, a typical copy paper measures about 70 microns, therefore, a fine hair can be described as almost half of the paper. 

Pureology Hydrate Superfood Treatment Mask is more than just your ordinary conditioner. What’s special about this is it’s not just for color-treated hair but it’s also best for natural hair.

By leaving it on your hair for 5 minutes, your hair will get superior nourishment and extraordinary color protection.




Some women have more brittle hair than others, however, changing your hair color from time to time can really damage the hair regardless of its type. Pureology eases your worry away with their collection that is dedicated to strengthen your hair.

It leaves the hair healthy and soft while keeping the color vibrant. This collection also contains Vitamin E and UV protection. This is perfect both for dyed and natural hair that needs strengthening and prevention from damages.

Pureology Strength Cure Care Shampoo and Conditioner  for color treated hair will prove that your hair can be strong and soft at the same time. It heals the hair without stripping off its color. It also protects the hair from the natural heat of sunlight and the effects of heat styling.

Pureology’s relaunch does not only focus on the healing properties of their products but also found a way to prevent our hair from futura damages. Pureology Strength Cure Superfood Treatment Mask has essential nutrients that repairs, strengthens, and protects hair from future damage. 

Split ends are results of extreme weather conditions, regular hair styling, and chemical hair products. Pureology Strength Cure Split End Salve repairs hair fibers by reinforcing its cuticle layers of frayed and damaged hair.

Just apply this on your towel-dried hair and style your hair without worrying about its consequences. You’re ready to go while feeling confident and protected outdoors.

Pureology Strength Cure Miracle Filler is your daily blow-dry reparative lotion spray. Hair dryer can be very efficient when we need a quick and easy hair style. Unfortunately, doing it on a daily basis can extremely damage our hair fibers. The strengthening Miracle Filler is yourbe st styling buddy. Just spray it on your damp hair before styling to protect it from the extreme heat of blow drying.



A perfect hair dair is difficult to achieve with too much friz! This collection provides the best nourishing system for frizzy and color-treated hair, making it more manageable.

Smooth perfection collection includes Smooth Perfection Shampoo and Smooth Perfection Conditioner that gently restore the smoothness of color-treated and frizz-prone hair, bringing back its manageability.

Pureology Smooth collection also has a Smooth Perfection Smoothing Lotion that prevents hair from flying away and repairs its frizzy strands. This is the lightweight solution for women with fine to normal hair. Aside from minimizing hair’s frizziness and fly-aways, its serum adds protection against heat.



Rollers and curlers are fun until they leave your hair with damage instead of your desired result. This hair care system addresses the needs of women with flat, fine, and color-treated hair with the help of lightweight Pure Volume Shampoo and Pure Volume Conditioner. When used together, these duo will leave your hair with enhanced volume, giving it  a look with fullness, body, and movement. 




Are you done trying to revive your hair? Don’t give up just yet! Nanoworks Gold is known as the Gold Standard of Hair Care. It’s a luxurious hair care system for women who have very dull and extremely damaged hair. 

Their rich and transformative Nanoworks Gold Shampoo works well with the creamy and restorative Nanoworks Gold Conditioner in renewing hair softness, restoring manageability, and shine. It is indeed the best shampoo and conditioner for damaged hair.



Dying your hair can be addictive! The Color Fanatic Collection has multitasking ability and 21 benefits that primes, protects and perfects color-treated hair. 

The Color Fanatic Multi-Tasking Deep-Conditioning Mask intensely moisturizes, restores and strengthens hair color while the Color Fanatic Multi-Tasking Leave-In Spray gives you the confident on-the-go look by reducing tangled hair while providing heat protection, leaving hair shiny from root to tips. 


Did you just blonde your hair but got brassy hair strands instead? Strength Cure Blonde Collection consists of purple shampoo and conditioner  for bleached hair that tones down the unwanted brassy and yellow tones of a color-treated hair. It helps strengthen the hair strands while achieving the perfect blonde tone you desire.

Get rid of those unwanted golden strands in just 5 minutes with the help of Strength Cure Blonde Shampoo that is best used with the 2-minute miracle of Strength Cure Blonde Conditioner.



Our hair can largely affect our mood for the day, that's why styling it can make us feel more cheerful and confident outside. However, being always on the go makes it difficult to keep our hair in place. The Pureology styling collection has various products for your different styling needs. 

From high-hold hairsprays, mousses, sprays and gels, to pastes and pomades, Pureology has it all. Style all you want while keeping your color protected from the damage of heat styling and other environmental factors. Here are the products under their styling collection:

Keep your hairstyle in place with the non-dulling and fast-drying Style + Protect Lock It Down Hairspray that can hold your hair all day while giving it a shiny look.

Protect your hair from the destructing heat of the sun without losing its shine with the lightweight Style + Protect Weightless Volume Mousse.

Get instantly retouched and refreshed with just a few spray of Style + Protect Instant Levitation Mist that gives you a 24-hour  protection from the heat.

Style + Protect Soft Finish Hairspray untangles your hair from the heat and dust of all day’s hustle with its brushable and flexible hold features. 

Our hair can be dull and oily in the middle of the day, always have a bottle of 

Style + Protect Refresh & Go Dry Shampoo in your bag as it will give you an instant oil-free and volumized hair

Your blow-dried hair can become flat after just a few hours, Style + Protect Texture Finishing Spray is made lightweight to give you a shine and volumized hair without complications. 

Create instant chic-looking waves for your quick appointment! Style + Protect Beach Waves Sugar Spray gives you that tousled waves without fading your hair color. 

Straightening your hair can be time and energy consuming especially in the morning and it’s more annoying if you can’t keep that straightened hair in place all day. Use the Style + Protect Shine Bright Taming Serum to soothe those frizz and tame fly-aways so you can worry about more important things. 

If you’re in the mood for a more stylish look for the day, use  Style + Protect Mess It Up Texture Paste to give your hair a soft feel and shiny look while holding everything in place. 

Some women are gifted with naturally flat hair. Give yourself a lively look by volumizing your hair from the roots! Nothing could do it better than Style + Protect On The Rise Root Lifting Mousse

I hope we have guided you enough on what Pureology product works best for your hair matters. Give yourself some hydrating and reparative treats by trying these products yourself. After all, Pureology is specially made for you.