American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.
- Water Based: Shampoos out easily without residue.
- Lanolin Wax: Humectant that provides movable hold.
- Sucrose: Conditions and moisturizes hair.
- PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair.
- Glycerin: Softens and swells the hair shaft making hair appear thicker.
- Work a small amount evenly through damp or dry hair and style as desired.
This product comes in handy with my hair. My hair gets oily quick, curly after I straighten it if I don’t use the right product. This keeps my hair straight whilst keeping it together just the way I like to style it.
Has a medium hold without giving your hair too much shine. It's comparable to a grooming cream and can be used for blow drying as well as styling, defining shape/curls/waves, versatile for all hair types. Doesn't leave buildup. The "shine" is more of a really great healthy hair look so it doesn't appear glossy.
Great product! I've tried Aveda pomade as well, but continue to use American Crew. It lasts all day and doesn't leave a greasy residue in my hair or my pillow when going to sleep.
This cream has lasted my husband and I about 4 years now. The cream is so thick that you need such a small amount and then you need to warm it up by rubbing it together in your hands in order to apply. Sometimes this can be a hassle as your hands will need a good washing in order to get the cream off, but it works well and will hold the hairstyle all day.
This is one of my go-to products that I will get for my boyfriend. He likes to use it in his semi-dry hair and emulsify the paste with a little bit of water for less of a hold.