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If used correctly this is a great mask! I have been using it for about a year and half now since I started transitioning from 10 years of brunette color to blond. I primarily purchase from my salon but they have been out of stock with COVID and the bottle design change. I wash with Pureology Hydrate Moisturizing Vegan Shampoo and condition with this mask 2-3 times a week (whenever I wash my hair) I leave the mask on btwn 5 and 10 min (basically while doing all my tasks in the shower) and then remove. This keeps the brassiness from taking over and leaves me with the beautiful cool tone that I love btwn visits from my stylist. My hair is soft, shinny and healthy looking. This is my total go to and as long as I am blond and it continues to exist I will use it! Plus it smells amazing!
Was quick delivery and love this product.
What I like is the fact that it made my hair less brassy without drying it out like so many others. In addition it looks like you had a fancy professional gloss honestly cannot believe it myself.
I had highlighted my hair several shades lighter with hair bleach, no toner, and the highlights were pretty brassy. I left the Blondage on for seven or eight minutes, and it toned the brassiness down very well. If I had wanted a cooler shade of blonde, I could have left it on the whole ten minutes.