SUMMARY
- Vibrant, healthy-looking color with high shine
 - Gentle formula: ammonia-free, MEA-free, low alcohol, and 100% vegan
 - 45+ intermixable shades for limitless creative options
 - Fast processing time – up to 20 minutes
 - Smart application: suitable for toning, refreshing, gray blending, and root retouch
 - Color without commitment – great for growing your salon business or DIY color
 
Top Coat or First-Time Application
- Divide dry hair into four sections
 - Apply The Demi (mixed 1:1 with Paul Mitchell® Processing Liquid) from base to ends
 - Process up to 20 minutes
 - Rinse, shampoo with Color Protect® Post Color Shampoo, and condition
 
Root Retouch
- Apply to regrowth first, then pull through if needed
 - Process up to 20 minutes
 - Rinse, shampoo, and condition
 
Toning or Refining (Pre-lightened hair)
- Apply to towel-dried hair
Start at the roots, then apply to midlengths/ends - Adjust with The Demi Clear if hair is porous
 - Process up to 20 minutes and rinse
 
Gray Blending
- Follow the same method as Top Coat or Root Retouch
 - Ideal for subtle gray coverage without lightening
 






