amika Forget Frizz Anti-Frizz Shampoo is the first step in your frizz-fighting routine, a sulfate-free shampoo that locks in moisture and locks out frizz for 72 hours while sealing in long-lasting smoothness. Clinically proven to reduce frizz by up to 74% for 72 hours — even in high humidity — it is made for medium to thick, coarse, wavy to coily hair types (2A–4C) with an extended humidity shield, water lily extract, aloe leaf juice, and sea buckthorn.
Key Benefits
- Clinically proven to reduce frizz up to 74% for 72 hours, even in high humidity
- Delivers long-lasting humidity protection
- Leaves hair softer and more manageable
- Adds lightweight hydration without weighing hair down
- Suitable for medium to thick/coarse and wavy to coily hair types (2A–4C)
- Bottle made with 90% post-consumer recyclables
Key Ingredients
- Extended Humidity Shield — heat-activated smoothing molecules and extended-release capsules that create a protective layer blocking humidity
- Water Lily Extract — helps tame frizz and improve manageability
- Aloe Leaf Juice — enhances shine and allows moisture retention
- Sea Buckthorn — an omega-rich superfruit that nourishes while restoring lipids for increased shine and softness
How to Use
Massage a quarter-sized amount of Forget Frizz Anti-Frizz Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with Forget Frizz Anti-Frizz Conditioner.
FAQ
Is amika Forget Frizz Shampoo sulfate-free?
Yes. Forget Frizz Anti-Frizz Shampoo is sulfate-free, paraben-free, phthalate-free, mineral oil-free, vegan, cruelty-free, and color-safe.
What hair type is Forget Frizz Anti-Frizz Shampoo for?
It is designed for medium to thick, coarse, wavy to coily hair types (2A–4C) that are prone to frizz.
How long does Forget Frizz control frizz?
It is clinically proven to reduce frizz by up to 74% for 72 hours, even in high humidity.
Available in 9.2 oz and 33.8 oz (liter).
