Ready to Use Semi-Permanent Color by Goldwell 120ML
Express vivid creativity on your pre-lightened hair with maximum versatility
ELUMEN PLAY HD MAX TECHNOLOGY
- Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle.
- Direct dyes designed to fade on tone.
SHINE AND CARE
- Provides outstanding color shine and brilliance.
- Boosts the health of the hair to make hair look like it's glowing.
Last up to 10-15 washes
Eraser packets remove any shade for a clean base
No developer required
Direction: Apply Elumen Play onto dry, clean hair with gloves on. When applying, saturate the hair with color for even results. Process for up to 20 minutes with heat or 30 minutes without heat. Rinse with warm water until water is clear. Using treatment, hair mask or leave- in conditioner as needed to maintain hair strand healthy.
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I got this product because I saw good results on my friend, and I am always trying out new "crazy" colors, forever searching for a permanent answer to the two step process I currently use.
I love the Elumen products by Goldwell. As a professional hairstylist of 34 years this is a superb color line. I have 50% gray and I usually will tint my gray first with 6.0 permanent gray coverage tint then weave my dark hair with a few highlights then deposit Elumen VV thru out the entire head of hair. (Drying the hair before elumen application.) The color is amazing and my college age daughters have the same purple hair color.