Ready to Use Semi-Permanent Color by Goldwell 120ML
Express vivid creativity on your pre-lightened hair with maximum versatility
ELUMEN PLAY HD MAX TECHNOLOGY
- Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle.
- Direct dyes designed to fade on tone.
SHINE AND CARE
- Provides outstanding color shine and brilliance.
- Boosts the health of the hair to make hair look like it's glowing.
Last up to 10-15 washes
Eraser packets remove any shade for a clean base
No developer required
Direction: Apply Elumen Play onto dry, clean hair with gloves on. When applying, saturate the hair with color for even results. Process for up to 20 minutes with heat or 30 minutes without heat. Rinse with warm water until water is clear. Using treatment, hair mask or leave- in conditioner as needed to maintain hair strand healthy.