Goldwell Elumen Play Vivid Red is a semi-permanent hair color with direct dyes for low-commitment shades that fade on tone.
Goldwell Elumen Play Vivid Red is a semi-permanent color for anyone who wants low-commitment shades they can change easily to follow trends. Its specially-selected direct dyes sit on both the outer and inner levels of the cuticle for extraordinary intensity, giving color shine, brilliance, and a healthy-looking Glow Effect.
Frequently Asked Questions
Is it permanent?
No. It is a semi-permanent color designed to fade on tone.
Who is it for?
Anyone who wants low-commitment shades they can change easily to follow trends.
What is the Glow Effect?
The direct dyes give outstanding color shine, brilliance, and healthy-looking hair.