SUMMARY
- Compact assortment.
With up to 100% fading on tone. - Lasts up to 10-15 washes.
- 8 out of 10 stylists perceive an improved hair structure.
- 83% rate the shine better than a leading competitor.
- More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors. - 60% of stylists rate the color brilliance better than leading competitors.
- Apply to dry, clean hair. Saturate the hair with color for even results.
- Process for up to 30 minutes without heat or up to 20 minutes with heat.
- Rinse with warm water until water is clear. Shampoo with Elumen Shampoo and treat with Elumen Conditioner, Leave-in Conditioner, or Mask.
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United StatesMy go-to orange color �
I love it, and the vibrant color! It does fade fairly quickly when you wash daily, but if taken care of properly and alternating hair wash days it is long lasting.
I use the RV, the VV, sometimes the BB, and the PK, and I think this is about the best direct dye since sliced bread. I use it in a bowl with a tint brush, on hair that I foil-highlight first and let it rest and deep condition for a day. I put it in dry hair, (just the highlights) and put on a plastic cap (for my pillowcase) and leave it overnight. If it's not dark enough, I might do it again. It's got amazing shine and is as close to permanent as I've ever seen-bleach barely even gets it out. Yes, it bleeds in the beginning-bathwater, towels, etc. If you've ever used direct dye before you know the drill, this is just what comes with it. But after the first day or two it's gone. It gives amazing color and shine, and lasts damn near forever. I can't imagine anyone giving this a bad review unless they're just not using it properly, and in that case you should have in done in a salon.
Love my summer hair!
Using this product is good if you are looking to commit to a colour especially. I've been going red for a while & I've never found a dye that hasn't faded like this. I can go months without doing a full dye, I can do only root touch ups unless I want to darken my lengths.
Impressed with the color turnout!