Protect, Detoxify, and Bump Up The Brilliance and Strength of Hair
A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.
- Shampoo 300ml
- Conditioner 250ml
- Brightening Masque 150ml
- Brightening Veil 150ml
the Joico Blonde Life Brightening Veil shields color from UV damage and fading; protects against thermal styling; adds shine; detangles and controls frizz.
Direction: Apply to clean, damp hair. Comb through. Style.
The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can dull and yellow blonde hair. Nutrient-rich Tamanu and Monoi oils help restore strength and reduce breakage.
Direction: Cleanse with Blonde Life Shampoo. Apply to damp hair. Leave in 2-5 minutes. Rinse
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I've used the Joico Blonde Life Brightening Shampoo for almost nine months. Finally picked up the conditioner and I love it! As someone who runs/works out daily, I have to wash and condition my hair every day. I've found this system to be gentle enough to do so and maintain my color. Highly recommend both shampoo and conditioner for blondes.
I used this after trying the Blonde Life Shampoo which clarifies, and honestly had me scared when my fine/silver hair was 'squeaky clean'. Just a quarter size amount applied to the ends then combed through left my hair moisturized with soft with defined curls after scrunching only 2 drops of Blonde Life Serum. I am so happy that I came back to order another one! The serum is amazing too, as is the whole BLONDE LIFE line!!
I love this conditioner for my colored hair. It makes my hair feel so soft and nicely moisturized.
I used to buy the little packs of the masque but I love it so much I decided to get the bigger one. I leave it on for about 5 minutes and my hair is definitely way softer. It works better than a lot of others that I’ve tried.
I never used the purple shampoo. However, I am truly satisfied with the blond shampoo and conditioner. My blond no longer gets brassy or dull. It stays light and beautiful till I see my stylist. It does well conditioning and no stripping.