Repairs and Protects Color-Treated Hair 300ML
Joico's Color Balance Purple color-balancing shampoo and conditioner gently cleanses, nourishes, and protects, while neutralizing yellow tones to maintain blonde/gray hair.
Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
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I have platinum blonde hair so keeping those brassy tones out can be hard. This is the BEST purple shampoo I have found so far. It lathers really nicely and doesn't dry your hair out. I use it 3-4x a week depending when I wash my hair and it keeps my hair the perfect blonde toned.
My favorite purple shampoo and conditioner duo! Use as directed and you'll see immediate results. Removes all brassy tones without drying out your hair. Moisturizing but doesn't leave hair feeling greasy or heavy. I have already repurchased. Side note: I do not use daily. I wash my hair every other day and alternate between my regular shampoo and Joico.
I have just discovered this product a few days ago and am sad I haven't found it earlier. It is much better at canceling our copper tones from your hair than what I have been using for years- the Matrix purple shampoo. It is super strong and my hair is ashy after each wash.
This is my favorite shampoo ever. The color is truly purple and keeps my blonde hair blonde with a nice ashy tone. Definitely can't use it more than twice a week or my hair will turn lavender but this stuff is amazing to keep any brass out of my hair. Also gives me some texture so my hair isn't flat. I typically watch for it to come on sale but I don't care if I'm out I will pay full price. I also only buy this large bottle. Love the brand.
I got this from my hairdresser and it's been doing wonders on my hair. I really feel like it illuminates the dull yellow tone of my highlights and makes them much brighter and shinier after every wash. It is however on the pricier side but worth it.