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This is my all-time favorite shampoo. Lasts forever, makes my hair super soft and healthy. I wish it had a pump--the bottle is way too huge to lift, flip, and squeeze in the wet shower--but I just used an old pump from another Joico product which works great.
I started using this reconstructor last year when I had severely damaged my hair from bleaching and coloring. It has done wonders. I have used it on a daily basis and then on a weekly basis when my hair was healthier and didn't need to use it so much anymore. But I would use a little on my ends. I also switched to using the Joico Shampoos and Conditioner. My hair Is amazing!
I really enjoyed Joico when I first started using it. It smells great and last forever, however it started leaving buildup in my hair no matter how good I wash and rinsed. My hairdresser suggested that you need to switch shampoos every few months to avoid that and with the big bottles they last me 7-9 months. I would buy again but the smaller bottles. I used the Joico k-pal color hydration system.
I have used this for a very long time and love it. My daughter visited and used it and I had to buy and send her some. Many shampoos make my scalp itch. (Redhead) This is one that has never bothered me and works well with my hair.
I've been using this for 3 years now. It definitely do what it says! My hair was damaged by coloring and it came back to its natural state after 3 months of using this shampoo. I bought it again for my friends who noticed the difference.