SUMMARY
- Vibrant, healthy-looking color with high shine
- Gentle formula: ammonia-free, MEA-free, low alcohol, and 100% vegan
- 45+ intermixable shades for limitless creative options
- Fast processing time – up to 20 minutes
- Smart application: suitable for toning, refreshing, gray blending, and root retouch
- Color without commitment – great for growing your salon business or DIY color
Top Coat or First-Time Application
- Divide dry hair into four sections
- Apply The Demi (mixed 1:1 with Paul Mitchell® Processing Liquid) from base to ends
- Process up to 20 minutes
- Rinse, shampoo with Color Protect® Post Color Shampoo, and condition
Root Retouch
- Apply to regrowth first, then pull through if needed
- Process up to 20 minutes
- Rinse, shampoo, and condition
Toning or Refining (Pre-lightened hair)
- Apply to towel-dried hair
Start at the roots, then apply to midlengths/ends - Adjust with The Demi Clear if hair is porous
- Process up to 20 minutes and rinse
Gray Blending
- Follow the same method as Top Coat or Root Retouch
- Ideal for subtle gray coverage without lightening