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I have hard to cover gray with a huge amount of red undertones. My hair would t urn brassy within a very short period. Color and tone stays way more natural. Sent some to my daughter who does the blond she liked it so much that she shared it with my granddaughter. Three happy campers.
As a natural brunette, my hair pulls orange quickly after bleaching/highlighting. This shampoo has a ton of pigment so be sure to use latex gloves. Cancels out the brass and extends the life of my color job. A little goes a long way so it lasts forever and is well worth the money.
This is hands down the best purple shampoo I’ve ever used. I have pretty straight, thin heavily blonde highlighted hair. This doesn’t weigh it down or dry it out like some of the purple shampoos I’ve tried. It’s a rich, deep purple- great for toning. I’m not getting paid to say any of this. Buy it, you won’t be disappointed.
This was the 6th purple shampoo I've tried for my white blonde hair. Our water isn't the best so I need to use something to get the minerals out of my hair. This is the first one I tried that doesn't dry my hair out and damage it. It smells great and moisturizes my hair without making it greasy.
I have been getting my hair highlighted blonde for years now, so I’ve used quite a few different brands. This is by far the best one I have ever used. Even after just the first use, there was a noticeable difference. Hair just looks so much lighter and brighter without all the brassy tones. My hair is very long and thick, so I have to use quite a bit to cover it all, but the dye does not stain the shower or my hands.