The Color XG Professional Permanent Cream Hair Color 3oz by John Paul Mitchell
MICRO-MOLECULAR TECHNOLOGY : Requires lower levels of ammonia to open the hair cuticle.
DYESMART ™ SYSTEM : Allows for maximum penetration, greater color longevity and predictability.
BRILLIANT SHADES : Unsurpassed grey coverage, rich red series, exceptional highlift series.
PURE XG PROTECTION SYSTEM : Easy to mix and apply. Cottonseed oil and rice milk leave hair shiny and healthy-looking.
Swatches are a guideline only. The final result will be affected by the color and condition of the hair before application
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I have been dying my hair with vivid colors for almost a decade now. I have tried every brand out there and NOTHING gives me longer color life than this line. I have found my vivid color line and I'll never change it now.