Get long-lasting style with the Bed Head Back It Up™ Texturising Cream!
This hair styling cream provides definition, body, and hold to help easily create natural, textured hairstyles. The texture cream has one scrunch technology that helps hair spring back into shape by simply moving the hair.
Formulated with Styling Resin that provides long-lasting curl hold and definition, Lightweight Silicones that provide thermal protection and frizz control so styled hair lasts longer, Glycerin that helps keep hair moisturized and shiny, and Baobab Fruit Extract that is known for its softening, soothing and moisturizing properties.
- Bed Head's new Back It Up texturizing Cream, a powerful style defining hair product
- Great for maintaining long-lasting hairstyles on any hair type and length
- Apply through towel-dried hair, comb through for even distribution.
- If wanting to create long-lasting curls, wrap hair around your finger to activate textured waves.
- Dry from below, scrunching as you dry.
- Perfect for long and mid-long hair.